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28 June, 2010 by andy Categories :
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Unexpected Technology in the 2011 Ford Fiesta

The 2011 Ford Fiesta is one smart car, loaded with more than buyers would expect from a subcompact car. Some including:

· Class-exclusive* available SYNC with Traffic, Directions and Information.  Use this function for real-time traffic updates, turn-by-turn navigation, business searches, and personalized news, weather and sports.  No need to spend hundreds of dollars on a GPS system that needs to be updated regularly.  SYNC is capable of giving drivers directions to any destination from wherever their current location may be.

· Great sounding audio systems. Sirius Satellite Radio, SYNC, Premium 80-watt AM/FM stereo/CD player with MP3 capability and 6 speakers comes standard in SEL/SES models

· Class-exclusive* 4-inch LCD multifunctional display. A large display is strategically positioned high up on the instrument panel, directly in sight line and easily within reach.  Displays audio settings, phone info and other data; standard on all models.

· Available Intelligent Access with Push-Button Start.  This function allows the driver to unlock and start Fiesta without ever having to take out your keys.  When the key fob is in your pocket or anywhere on you, you can simply press your thumb on the door handle to open the door.  Once you’re in, hold down the clutch (or the brake pedal on an automatic), press the power button and go.

· Available Ambient Interior Lighting.  Illuminates front and rear footwells, above the glovebox and cupholders, which makes them easier to locate when you’re driving at night.  Customers may select from 7 different colors: red, blue, purple, orange, aqua, white or yellow-green.

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25 June, 2010 by andy Categories :
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2011 Ford Fiesta Competition

There’s no shortage of choices in the subcompact (B-car) segment.  Fiesta’s top 3 contenders are the Honda Fit, Toyota Yaris and the Nissan Versa.  Out of the 4 vehicles, Fiesta delivers better fuel economy, a class-exclusive 6-speed PowerShift automatic and spirited Euro-feel handling that is a blast to drive and it also gives you more for your money! One may say that the Fiesta SEL and SES are pricier than the competition, but you have to consider that they offer far more value and bang for your buck with standard SYNC, ambient lighting, premium audio, SIRIUS Satellite Radio, 16” aluminum wheels!

Fiesta VS. Honda Fit

· Lower base MSRP with no sedan offered on Fit (5-door hatchback only)

· More horsepower and torque

· Significantly better fuel economy

· Larger fuel tank (12.0 vs. 10.6 gal.) for a greater cruising range

· Electronic Stability Control is standard on Fiesta, but costs extra on the base Fit

· More front-seat leg room

Fiesta VS. Toyota Yaris

· Lower base MSRP for sedan

· More horsepower and torque

· Standard 15” and available 16” wheels; Yaris only has 14” and 15” wheels

· Better fuel economy, especially on the highway

· Larger fuel tank (12.0 vs. 11.1 gal.) for a greater cruising range

· Standard power mirrors and door locks, cost extra on Yaris

· Standard telescoping steering column, not available on Yaris

· Standard tachometer, costs extra on Yaris 5-door

Fiesta VS. Nissan Versa

· Versa 1.8 models have a larger engine with more hp/torque, but the cost is a severe hit in fuel economy including Versa’s optional Continuously Variable Transmission (CVT)

· Fiesta is fun to drive with Euro-inspired handling and an available 6-speed PowerShift

· Electronic Stability Control is standard in Fiesta, but costs extra on Versa 1.8S

· More front-seat leg room

· Standard telescoping steering column, not available on Versa

· “Ok, but Versa has a 1.6L base sedan model for less than $10,000.” Very true, but you need to consider VALUE of all the Fiesta has to offer.  The base Versa doesn’t come with air conditioning, any power features, ESC, ABS, Brake Assist and map pockets.  In fact, it doesn’t even offer a radio or clock!

Fiesta is also poised to take on compact (C-car) competitors.  For many, Fiesta’s attraction is not just about size and economy, but also the unique style, features and value it offers.

Fiesta VS. Honda Civic Sedan

· Lower starting MSRP* compared to Civic ($15,655 for DX model; up to $22,255 for Si)

· 5-door hatchback model not offered on Civic

· Available 6-speed PowerShift automatic vs. Civic 5-Speed automatic transmission

· Significantly better fuel economy (excluding Hybrid Civic)

· Fun-to-drive Euro-feel handling and a tighter turning diameter

· More sedan cargo volume

· Standard features not found on Civic include driver’s side knee airbag, LCD multifunctional display, EasyFuel capless fuel filler system and Electric Power Steering (EPAS) (excluding Hybrid Civic)

· Available features not found on Civic include SYNC, Intelligent Access with Push-button Start, ambient lighting and heated front seats

Fiesta VS. Toyota Corolla

· Lower starting MSRP compared to Corolla ($15,450 for base model; up to $18,960 for XPS)

· 5-door hatchback model not offered on Corolla

· Available 6-speed PowerShift automatic vs. Corolla 5-speed automatic transmission

· Fun-to-drive Euro-feel handling with a quicker steering ratio and tighter turning diameter

· More front-seat leg room and sedan cargo volume

· Significantly better fuel economy

· Standard features not found on Corolla include driver’s side knee airbag, LCD multifunctional display and EasyFuel capless fuel filler system

· Available features not found on Civic include SYNC, Intelligent Access with Push-button Start, ambient lighting and heated front seats

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9 April, 2010 by andy Categories :
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Ford Fiesta Movement in the Blogosphere this Week

Ford Fiesta MK7 Sport
Image via Wikipedia

The Fiesta Movement was back this week.  The past two weeks were abysmal–little content, no content, horrible content–you name it, the blogosphere experienced it the past two weeks.  We are happy and pleased to say that the blogosphere came back with some strong posts about the 2011 Ford Fiesta.  From hip-hop events to an emotional goodbye letter, this week’s Ford Fiesta movement recap had it all.

Sit back, relax and enjoy the ride!

The Valley PR blog begins this week’s recap.  They were proud, as most passionate city supporters are, of natives being seen on the national stage in a positive light, let alone the world wide web.  The folks in Phoenix are no exception.  Charlotte Shaff at the Valley PR wrote a brief bio, congratulatory note and status update of Phoenix natives, Austin Baker and Sunny Thaper, aka Team Phoenix.  If you are reading this in Tempe, stop by the Cartel Coffee Lab tonight.  Team Phoenix will be celebrating completion of their first mission starting at 7pm.

The completion of Team Phoenix’s first mission unveils a mural created by Jeremie Lederman, aka the Big Red Ape.  Jeremie was a bit put-off by his friends asking for his help with completion of their first mission at the last minute.  But, Jeremie definitely stepped in and helped his friends complete mission one with style.  Here are some images of the completed project.  Way to go, Jeremie!

Creative Casualties was commissioned with creating the videos for Team San Diego.  Their first video release for the team, aka The Finished Product, is quite impressive.  Team San Diego traveled throughout parts of San Diego on a scavenger hunt.  This scavenger hunt is a great visibility event for the 2011 Ford Fiesta and just a plain, good-old fashioned time for the members of Team San Diego.

Team Miami released the second Ford Fiesta video this week.  A quick improvisation of the classic movie Carface, aka Scarface.  There are quite a few Little Havana and South Beath locations viewed in this video.  See how many you can find.

We end this week with M.G. Buehrlen’s fond fairwell to her 2011 Ford Fiesta.  M.G. will return her Fiesta to Ford at the end of April.  M.G. was so upset with this upcoming event that she started listing the fun and memorable times she had with her 2011 Fiesta.  Definitely a fun list of bright days she shared with her vehicle.

See you next week!

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19 March, 2010 by andy Categories :
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Ford Fiesta Movement in the Blogosphere this Week

Photo courtesy of elbelbelb2000

Photo courtesy of elbelbelb2000

This was a relatively light week for the Ford Fiesta Movement.

There were only three main stories that caught our attention (and the overall media, at large) and were worthy of reviewing.

The first story explained how to buy items from the Home Shopping Network using your new 2011 Ford Fiesta.  There are two products you should consider buying–a telephone and (review the video to find out the other).

Story number two discusses the ongoing cross-promotion of the Ford Fiesta and the American Idol television show.  One of the missions of the Ford Fiesta Movement Chapter Two involved each one of the final 12 contestants on FOX’s American Idol.  Each contestant was provided the opportunity to design the exterior paint design of a 2011 Ford Fiesta.  If you visit the American Idol’s website you can learn all about this joint program and how you could possibly win some cool prizes, including a 2011 Ford Fiesta.

The last, but certainly not least, story of the week involves aspiring filmmakers.  If you are an aspiring filmmaker, know an aspiring filmmaker or just like watching a good old fashioned film, check this out.  Filmaka, one of the sponsors of the original Ford Fiesta Movement, is back.  Filmaka is teaming with Ford to help the Ford Fiesta Movement Chapter Two agents create their videos.  Filmaka is also looking to individuals to help create a video of the Ford Fiesta when an agent visits your city.  Sign up today to help out the agents, produce your own video and experience the Ford Fiesta.

Enjoy your weekend!

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18 March, 2010 by andy Categories :
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Ford Fiesta Q & A

Interested customers have placed more than 6,000 reservations for the new 2011 Ford Fiesta, despite the fact that the car will not arrive in our showroom until this summer.  Sam De La Garza, Fiesta Brand Manager, spoke to @Ford Online about other interesting data gleaned from potential Fiesta customers through the company’s Fiesta Reservations program.

Question: There is nearly a 50/50 split of reservations made by people younger than 45 and older than 45.  Did you expect that?

Answer: Yes.  There are two big population groups of people who buy small cars in the United States.  One is young people and the other group consists of Baby Boomers who have been downsizing certain aspects of their lives.  Those are the largest customer groups that we see for Fiesta.

Question: How does the United States Fiesta customer data compare to that for Europe?

Answer: The B-car segment in Europe is different than in the United States.  The European B-car segment is very mature and represents about 24 to 25 percent of the industry.  Because B-cars are sold in such high volume in Europe, they must have a broader consumer appeal.

That helps us in the United States because it allows us to bring in a lot of premium, high-quality content in an affordable, fuel-efficient vehicle that resonates with many customers here.  Younger and older consumers will appreciate Fiesta’s premium content, such as push-button start, heated seats and SYNC.  Customers will not have to compromise with the Ford Fiesta.  We’ve learned a lot from our European colleagues about that.

Question: How does Ford intend to maintain interest in Fiesta until the car hits dealer showrooms this summer?

Answer: As announced earlier, we will be launching Fiesta Movement Chapter Two near the end of February.  This involves giving a European Fiesta to 20 teams of two people each.  The teams will perform some unique missions.  Eventually, they will drive the North American Fiesta, too.

In addition, we continue to listen to consumers on various social media like Twitter and Facebook.  We are always trying to engage them without generating the conversation.

Another interesting thing is the question section at Experience Fiesta.  Here, customers submit a question that will be answered by one of nine Fiesta Movement agents from Chapter One, who still have their cars.  You get this amazing conversation going on such topics as fuel economy, reasons to buy Fiesta and competitive vehicle questions.  It is constant engagement.

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12 March, 2010 by andy Categories :
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Ford Fiesta Movement in the Blogosphere this week

Ford Fiesta MK6 (seit 2008)
Image via Wikipedia

It was definitely a busy week for the Ford Fiesta Movement.  We believe that is a combination of the growing excitement of the 2011 Ford Fiesta release and the first full week of the Ford Fiesta Movement: Chapter 2.  Review the great articles below and you be the judge.

Lobese, a New York City Art Director and self-proclaimed “digital dork” is a member of Team Brooklyn for Ford Fiesta Movement: Chapter 2.  The first mission for the agents of Chapter 2 was to create a wrap for their Fiestas.  Lobese (and her teammate Caitlin-Marie) created a “Bling’d out, Brooklyn bodega culture inspired Ford Fiesta.”  Great creativity and unique design.

A nice patrol woman stops another 2011 Ford Fiesta to admire the car (or maybe the young men inside?)  You be the judge.  Unfortunately, the patrol woman, the driver, the videographer or the blog writer share which team this is so we cannot provide you with the team name.

For all hockey fans, check this out.  The Edmonton Oilers will possibly give you a 2011 Ford Fiesta at one of their games.  Here is the deal.  The Edmonton Oilers and Ford Canada have teamed to possibly give away a Fiesta to a highly skilled hockey fan at their April 7, 2010, game in Edmonton against the Colorado Avalanche.  Head over to edmontonoilers.com/fiesta for game rules and qualifications.  Good luck.  Hey, even if you do not lose you can still possibly be one of six fans chosen to watch the game in the executive suite.

Noted marketer Jeff Bullas wrote a somewhat controversial post titled, “Who Is Winning at Social Media Marketing: Ford or General Motors?“  The article seemed pretty vanilla and neutral.  However, people commenting on the article were pretty passionate about their brands–much more so than comments by Scott Monty, head of social media at Ford Motor Company, and Christopher Barger, director of social media at General Motors.

2011 Ford Fiesta S2000 Rally Car Drivers Charl Wilken and Greg Godrich gave a clear description of their opening race in the 2010 Sasol SA Rally Championship.  Expectation and excitement were at an all-time high for this team due to the relentless interest of the 2011 Ford Fiesta, the press coverage of the Rally Championship and the early championship success of the team.  Read the story and see how the team did.

The second Ford Fiesta team we reviewed this week was Team Philadelphia.  Their team of Mikey and Tim will be strolling around the streets of Philadelphia in their Fiesta.  They introduced their upcoming Chapter 2 adventure on the popular Philadelphia geek blog, Geekadelphia.com.

Scott Monty made the headlines again this week in another interview.  This interview was conducted by Lee Oden of TopRank, a top ranked blog (we could not help ourselves… funny, right?) at Ford Motor Company’s World Headquarters in Dearborn, Michigan.  This interview was not as animated as the previous interview Scott Monty was involved in earlier in the week, but definitely a genuinely nice Scott Monty shares wonderful successful social media insights of Ford Motor Company and their plans to become “a car, utility and truck company” instead of “just a truck and mustang company” in the upcoming years.

We must admit that the 2011 Ford Fiesta is definitely a car to buy for 2010.  But who are we to toot our own horn?  G.E. Miller, the creater of 20SomethingFinance.com shared why the 2011 Ford Fiesta is a financially sound decision for potential car buyers in his article, “Ford Fiesta: The Must Buy Car of 2010.”  For first time car buyers, those wanting a B-size vehicle and anyone else interested in a financial observation of the 2011 Ford Fiesta, review this article.

We end this week’s review with a question, is the Ford Fiesta Movement a social media experiment or just a sponsored buzz machine?  Let us know what you think.

5 March, 2010 by andy Categories :
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Ford Fiesta Movement in the Blogosphere this Week

The weekend is officially here.  And to kick it off, your weekly Ford Fiesta Movement updates from earlier in the week.

The new 2011 Ford Fiesta can give you dating advice.  Just watch.

Fiesta Movement opens Chapter Two.  AutoEvolution was the first blog to release the new information, so we felt it necessary to share their view on the latest installment of the Fiesta Movement.

The Ford Fiesta agents for Chapter Two have been released on the road.  The agents received their new 2011 Ford Fiestas earlier this week.  The format for Chapter Two is quite different than the original campaign.  Nonetheless, this campaign should impress and continue Ford Motor Company’s dominance on the social media stage.  Check out the first video we found from the first team to release information on Chapter Two, Team Dallas.

Ford Fiesta Movement Team Boston finally released their first video.  Hopefully, the remaining teams will release their videos next week.

Enjoy your weekend!

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