2010 Taurus Accolades

Image via Wikipedia

2009 “Best of Show (NAIAS)”

-The Detroit News Reader’s Choice

2010 Taurus SHO Named Esquire’s “Car of the Year” for 2009

-Esquire Magazine

2010 “Top Safety Pick”

-IIHS

2010 “Technology Breakthrough” Award

-Edmunds.com

2010 “International Car of the Year”

-ICOTY Award

NADA Guides “Car of the Month”

February 2010

2010 “Best Resale Value” Award

-Kelley Blue Book’s kbb.com

“The Official Car of the 2010 CES”

2010 Canadian Car of the Year Award “Best New Family Car (over $30K)”

-Automobile Journalist Association of Canada Award

Related articles by Zemanta

• Conan O’brien and the new 2010 Ford Taurus SHO (ridelust.com)

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

Cruise On In to Beechmont Ford Sunday, May 23rd!

Beechmont Ford will be hosting a cruise-in Sunday, May 23rd from 11:00 a.m. to 3:00 p.m.  If you are a Mustang lover make sure to come because Queen City Mustang will be attending and are accepting $5.00 donations.  This is an open car show and a top 20 car show!  Hot dogs and drink will be served!

Other Beechmont Ford News events (courtesy of by Zemanta)

• (Beechmont) Ford in the News (beechmontfordblog.com)
• Cincinnati Auto Expo Show Commercial - Behind the Scenes (beechmontfordblog.com)

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

Ford Fiesta Movement in the Blogosphere this Week

• Water Water Everywhere - Ford Fiesta Movement’s Team Houston Battle of the Bands
• An Awesome Concert (Courtesy of the Ford Fiesta Movement)
• Please vote NOW to send Tyagaraja to Bonnaroo + free music
• ‘Big Deal’ Ads Tout Ford’s Small Fiesta
• Avoid Being Eaten Alive by Zombies
• Geocaching with Marc & Jen

Related articles by Zemanta

• Ford Fiesta Movement in the Blogosphere this Week, March 5, 2010 (beechmontfordblog.com)
• Ford Fiesta Movement in the Blogosphere this Week, February 26, 2010 (beechmontfordblog.com)
• Ford Fiesta Movement in the Blogosphere this week, March 12, 2010 (beechmontfordblog.com)
• Ford Fiesta Movement in the Blogosphere - Week of February 19, 2010 (beechmontfordblog.com)

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

Ford Product Trainer Shares Insights - Mark Banfield Interview

Beechmont Ford relentlessly works to improve their relationships with their customers.  Beechmont Ford surveys their customers daily to truly understand their needs and surpass their expectations.  The staff attends ongoing training sessions to educate themselves on the latest product enhancements to provide exemplary customer experiences.  They also meet with various Ford Motor Company employees to increase their market share and positioning.

Recently, Andy Warner, Internet Sales Director at LorMar Auto Group interviewed Mark Banfield, Product Trainer for Ford Motor Company.  Mark openly shared Ford’s upcoming plans for 2010 and 2011.  Mark impressed on the team what the customer truly needs and how Beechmont Ford can be there for the customer.  The interview enlightened the Beechmont Ford team to their strengths in the market and working with customers.  The interview also helped the team learn areas where they can improve that much more to surpass their customers’ expectations.

Thanks so much for taking the time to share, Mark.  We look forward to more of your training sessions.

Andy Warner (AW):  What is your role with Ford Motor Company?

Mark Banfield (MB):  I am a Product Trainer focusing on new vehicle introductions with some Sync training.

AW:  How is Ford improving their product line?

MB:  First, by focusing on what the customer wants and needs.  Buying a vehicle today is more than just needing 4 wheels.  It’s also about quality that will last and the tech to allow them to do what’s needed while driving.

AW:  How is the Beechmont Ford sales team improving their customer service?

MB: Well, I would say by fully partaking in the training available to them to enhance their knowledge to better consult with customers.  Better trained and more knowledgeable sales staffs succeed.

MB:  By aiming marketing to the segment, unlike the past where it was more of a one size fits all. For Beechmont to succeed into the future, they need to do the same.  Use ALL of the resources available.  TV, radio, and newspapers are still the best medium for certain customers.  On the other hand, Facebook and Twitter, not to mention texting, need to be the method for others.  Whether you call it go with the flow, or change with the tide, adaptability is the key to tomorrow’s leadership.

AW:  What are Ford’s strengths and/or weaknesses in comparison to the competition?

MB:  The easiest to see is the foresight Ford management had in getting started early to head off the crisis GM and Chrysler went through.  Ford may have caught some flack for it, but it’s allowed them to not only have great, state of the art vehicles now and in the pipeline for the forseeable future, it allowed them to do it without needing the government’s assistance.  The only weakness I see is the one that affects all of us, does success make us “fat and comfortable’?  The hope I always have is that we learn from our past to make a better future.

Related articles

• 2011 Ford Fiesta Pre-Launch Guide (beechmontfordblog.com)
• Ford Sync Training: Online Registration (beechmontfordblog.com)
• Drive One For Your School at Este High School (beechmontfordblog.com)
• 2011 Ford Super Duty Questions and Answers (beechmontfordblog.com)
• (Beechmont) Ford in the News (beechmontfordblog.com)

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

Marc & Harriet Feigenblatt: Greg Kien Sales Testimonial

We purchased a 2010 Fusion Hybrid.  We had done a great deal of independent research before ever entering a dealership, so we had complete knowledge of the model and options we wanted.  We’ve never purchased a Ford of any kind before primarily because our research indicated that until recently, Ford products were inferior to those of other manufacturers.  Regarding the ranking of vehicle attributes, we place safety above all else, followed by reliability/durability and then by the balance of features which would include gas mileage, performance and options.  Aesthetics would be last, but a tie breaker among equals.

MOST IMPORTANTLY, we would like to offer the following testimonial regarding the sale with specific kudos to Greg Kien.

In the thirty years that we have been married, the Ford Fusion Hybrid is our ninth new automobile and our first Ford.  It was, by far, the best experience we’ve ever had when purchasing a new vehicle and we give credit to Greg Kien, our contact at Beechmont Ford.  He listened to us intently when we told him of our needs and concerns and always responded in a positive and helpful manner.  He recognized that we were educated consumers and treated us as such.  He took the time to make certain that all of our questions were answered in a clear and concise way.  He went above and beyond, even after the sales was complete.  He made the entire process not only easy, but very pleasant.

When we first stepped into Greg’s office, it was apparent that he was very knowledgeable and we appreciated his no-pressure attitude.  Although the Fusion Hybrid was a high-demand vehicle, he offered us an exceptionally competitive price and did not pressure us into purchasing any additional services or products.

Because we were uncertain about a particular exterior color, he searched for a dealership in the area that had the exact model and color in the lot so that we could view it in person rather than in a booklet.  When he discovered that no area dealerships had one, he worked with us to find one in Louisville, Kentucky, because he knew that we were traveling through that city the following week.  He had already made the sale — it would have been easy for him to just point to the colors in the Ford brochure and let us decide from that.

When we picked up our new Fusion, Greg spent a lot of time in the vehicle with us, demonstrating various features and controls.  Since this model has an extraordinary number of high-tech and complex systems, we were very appreciative that he went over them before we had a chance to read the manuals.  Within minutes of arriving home from the dealership, we even received a phone call from him asking us how our first trip in our new car went!

If we hear of anyone (friend, family, acquaintance) who is interested in purchasing a new vehicle, we will definitely send them to Beechmont Ford and especially Greg Kien.  We are always very careful about whom we recommend to others and we know for certain that anyone we refer will also find it to be their best new car sales experience.

Marc and Harriet Feigenblatt

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

2011 Ford Fiesta Pre-Launch Guide

Photo courtesy of Team Philadelphia

The Fiesta launch is approaching fast and excitement continues to build.  With over 100,000 hand-raisers and more than 6,500 reservations, Fiesta is spurring interest in both first-time buyers and competitive owners.  It is a huge opportunity for our dealership and most importantly, our customers.

Come in and visit us today to review the 2011 Fiesta Pre-Launch Guide.  The guide is designed to help support our customers place early retail orders.  Using the guide, our customers will be able to get acquainted with the all-new Fiesta and to assist them in personalizing their vehicle.

Remember, early Fiesta customers will be able to receive no-charge SYNC and Premium Sound System Package!  It’s a fantastic incentive and is available only to those customers who place a reservation through the Fiesta Reservation System at Beechmont Ford.  This exclusive incentive ends April 2, 2010, and customers must sign their contracts by May 3, 2010, to qualify.

We encourage everyone to visit Beechmont Ford and review the 2011 Fiesta Guide.  This is a great reference piece when discussing Fiesta.

Related articles

• Ford Fiesta Movement in the Blogosphere this week (beechmontfordblog.com)
• Drive One For Your School at Este High School (beechmontfordblog.com)

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it