Ford news

Cincinnati Auto Expo Show Commercial - Behind the Scenes

It is Cincinnati Auto Expo time at Beechmont Ford and boy are we excited to share some great information regarding a recent commercial taping and new Ford Motor Company incentives.

Many customers compliment our owner, Lorinn Williams, for her ability to consistently produce wonderful commercials.  From her pose, to her clear speech, to her warmth, our customers continuously ask us, “How does she do it?”  Many times we respond, “She is just that good.”  (Honestly, Lorinn is a great owner).

In response to many requests from our customers, we felt the need to share with you a few “behind-the-scenes” clips of a recent commercial taping.  The commercial taping is the new Cincinnati Auto Expo show commercial released this week on our local television stations, our Facebook Fan Page and Youtube channel.  The three videos below will give you a brief idea of how the commercials are created and the admirable behind the scenes work involved in presenting the Ford vehicles.  Sit back, relax and enjoy the commercials.  Feel free to share your thoughts in the comments.

Ford Motor Company has released an extra $1,000 customer bonus cash on behalf of the Cincinnati Auto Expo.  This is a great addition to the already competitively priced Ford vehicles line-up.  Whether you are interested in an economically efficient 2010 Ford Focus, a Motor Trend award winning 2010 Ford Fusion, a re-designed 2010 Ford Taurus, the best in class 2010 Ford Flex, the 33 year sales leading champion 2010 Ford F-150 or any of our other phenomenal vehicles, you can view them at the Auto Show and pick it up from Beechmont Ford.

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

Did You Know?

Henry Ford opened a commissary in Detroit, Michigan, for Ford employees only.  When he offered the five dollar a day wage, local merchants raised their prices.  He was so upset he opened a store that sold food, clothes, tools, etc. at much lower prices than other stores.

(Sounds a lot like Sam Walton)

Some argue that Mr. Ford may have had the first supermarket in the United States.

Thanks for sharing David Risher.

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

Did You Know?

The upcoming 2011 Ford Fiesta is the first B-car segment built by Ford Motor Company.

Here are some interesting facts you might now know about the B-car segment.

1. The B-car segment has grown 21% in the last 4 years.  The B and C car segments combined will be 25% of the automotive industry.

2. In 2003, there were 6 B-car entries in the automotive industry.  In 2010, there will be 25!

3. The 1.6L Duratec Ti-VCT I4 engine on the Ford Fiesta is projected to reach 40 mpg.

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

Ford Customer Satisfaction Program

Ford is proactively announcing a customer satisfaction program to update the software of the regenerative brake system of some 2010 Ford Fusion Hybrids.

From Ford Motor Company…

Dearborn, Mich., Feb. 4, 2010 – Today, we are announcing a customer satisfaction program to update the software of the regenerative brake system of some 2010-model Ford Fusion Hybrids.

We have received reports that some drivers have experienced a different brake feel when the hybrid’s unique regenerative brakes switch to conventional hydraulic braking. While the vehicles maintain full braking capability, customers may initially perceive the condition as loss of brakes.

To be clear, the Fusion Hybrids’ brake system maintains full conventional brakes and full ABS function even as the customer sees visual indicators and hears a chime. The software threshold to transition from regenerative brakes to conventional brakes can cause the system to transition to conventional brakes unnecessarily.

The software upgrade will reduce unnecessary occurrences of the vehicle switching from regenerative braking to conventional hydraulic brakes.

Customers with affected vehicles will receive a notice in the mail. We are asking owners of affected vehicles to have vehicle software reprogrammed at dealers at no charge.

There have been no injuries related to this condition.

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

$1,000 Trade-In Assistance Cash

Beechmont Ford is excited to announce an incremental cash & incentive enhancement effective today, January 28, 2010.

Ford Motor Company is providing a $1,000 trade-in assistance on 1995 or newer Toyota, Honda, Lexus, Scion and Acura customers with a trade-in or expiring lease.  All 2010 Ford model year vehicles (retail or lease) are eligible.

Consumers are required to trade-in their current vehicle or have a lease expiring by June 30, 2010.  This offer can be transferred to individuals residing in the same household.  Please see your sales consultant for complete details.

Ford continues to gain momentum in the marketplace will all the positive press centered around the Drive One pillars–Quality, Green, Safe & Smart.  Ford retail market share in the Cincinnati region was up 1.8 points in 2009–the most of any major manufacturer.  Ford vehicles continue to be recognized for unsurpassed quality, safety and industry leading technology.

Thank you to all of our customers for helping us achieve these high marks.

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

MyFord Touch Coming Soon to Beechmont Ford

My Ford Touch Coming Soon.

Question: What is MyFord Touch?

Answer: MyFord Touch is a new driver connect technology, a simple, intuitive interface that connects drivers with their vehicles.  It facilitates easy access to all technology and features through voice commands, familiar 5-way buttons mounted on the steering wheel and a customizable 8-inch touch screen.

Question: When will this be available?  On what products?

Answer: The 2011 Ford Edge will receive MyFord and MyFord Touch, as well as the 2012 Focus.  We plan to migrate this technology across our car, truck and SUV/CUV products–on a global basis–and will offer it on more than 80 percent of our nameplates within five years.

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

Thank you for a wonderful 2009

Beechmont Ford customers and all Ford owners, THANK YOU!  2009 started involved a tremendous amount of uncertainty, apprehension and fear.  Should we take bail out money?  Should we not?  Stock prices plummeted and unemployment rose.  Consumer confidence lessened each and every day with more and more stories of bankruptcy and corruption.  Standing strong in times of hardship, believing in our customers and believing in the quality of the Ford brand kept us moving forward.

Some highlights of 2009 included:

• The 2010 new Ford model lineup event
• A visit from Cincinnati Bengals defensive end, Antwan Odom
• A sneak peak at the 2011 Ford Fiesta
• The government sponsored Cash for Clunkers program
• Ford Motor Company training our team on new enhancements to the 2010 Ford F-150 SVT Raptor

Most importantly, we would like to thank our customers for helping us finish 71st in the nation for new retail Ford vehicle sales.  Beechmont Ford could not have been as successful for the past 15 years without your continued support.  You supported us for many years in the past, during the economic challenges of 2009 and we look forward to serving you during the rebound of 2010.

2010 brings high hopes and optimism.  The equity Ford holds in its name is the highest of all domestic brands.  Consumer interest and customer loyalty keeps climbing.

Thank you… Thank you… Thank you.

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

Potential tax deductions on new vehicle purchases

The American Recovery and Reinvestment Act permits taxpayers to take a deduction for state and local sales and excise taxes paid on the purchase of new cars, light trucks, motor homes and motorcycles. The deduction is available on new vehicles purchased from Feb. 17, 2009, through Dec. 31, 2009. In states that don’t have a sales tax, the law provides a deduction for other taxes or fees paid. This deduction is available whether or not a taxpayer itemizes deductions on Schedule A.

The deduction is limited to the taxes and fees paid on up to $49,500 of the purchase price of an eligible vehicle. The deduction is reduced for joint filers with modified adjusted gross incomes (MAGI) between $250,000 and $260,000 and other taxpayers with MAGI between $125,000 and $135,000. Taxpayers with higher incomes do not qualify.

Do not miss this wonderful opportunity.  Go to Beechmontford.com to view our inventory.

Go to IRS.gov for more information regarding the deductions.

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

Drive One for your HBCU

Show your school spirit!  Join Ford Motor Company and the Tom Joyner Foundation in support of historically black colleges and universities.  Through January 4, 2010, Ford Motor Company and the Tom Joyner Foundation challenge you to visit Beechmont Ford and take a test drive.  For each test drive, Ford will make a $25 donation to the Tom Joyner Foundation on behalf of your favorite HBCU, up to $250,000.

Please be sure to select your favorite HBCU and help them earn their share of the $250,000.

Thank you for helping Ford’s commitment to empowerment through education.

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

Ford Motor Company Sales Numbers from September

Check out the sales numbers for Ford Motor Company from September 2009.

• For the full 3^rd quarter, Ford Lincoln Mercury sales increased 5%, making Ford the only full-line manufacturer to report an increase and this is the first quarterly year-over-year increase in four years.

• 2010 Ford Fusion retail sales were up 3% from a year ago (compared to a retail industry decrease of 21%).  This is six months in a row of increasing numbers for Fusion.

• Retail sales for the 2010 Ford Taurus were up 79% from a year ago and up 24% from last month.

• Ford F-Series retail sales were up 1% year-over-year and total sales up 4%. F-Series posted back-to-back sales gains (Aug/Sep) for the FIRST TIME IN 3 YEARS.  F-Series segment share was up almost 18 points in September to 39.1%.  Thus, Ford outsold GM pickups (not just Chevrolet, but GMC added in) by over 6,000 units.

• With 88 days to go in the Leadership Race, F-Series has a calendar-year-to-date lead over Silverado of 66,038 units.

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it